SMART CULTURE & TOURISM
Industry pain points
Regulation
Under the traditional tourism industry regulation model, the regulatory authorities lack effective access to industry data, industry data lags behind and lacks dynamic supervision and management capabilities.
At the same time, the lack of data support for decision-making has resulted in weaker operational capabilities for value mining, utilisation and development of industry resources.
Scenic areas
Under the traditional scenic spot model, scenic spots face traditional ticket inspection methods, unsystematic guided tours and inadequate safety supervision.
Channel management efficiency is low, reliance is serious and operating costs are high.
The payment method is not perfect, the transaction settlement with the channel is complicated, the fund management efficiency is low and other pain points.
Merchants
There is a certain lack in the degree of richness and personalisation of the products offered to visitors.
The settlement of transactions with factor merchants is more fragmented and less efficient in terms of the management of capital, cash and data flows.
Information and data is fragmented with various departments, and marketing capabilities are more fragmented.
Consumers
Based on the travel information provided by OTAs and other third-party platforms, consumers still have difficulty in accessing personalised and non-standardised travel resources in destinations, and are unable to obtain comprehensive and in-depth destination travel information.
The travel experience has not been essentially enhanced.
Direction of development
From the perspective of the tourism industry chain, scenic spots are no longer an independent entity, and the trend of "triple" in the cultural tourism industry is strengthening - the destinationisation of scenic spots, precise regulation and integrated operation - and more innovative models in the cultural tourism industry will be continuously stimulated. Whether in terms of services, operations or management, the industry is evolving towards standardisation.
Destinationisation of scenic areas
Scenic areas are gradually pulling away from the shape of the ticket business model and moving towards a richer product package business model to achieve multiple commercial levels of revenue.
Regulatory precision
With the scenic resources as the base, the city will further gather the available resources around it to create an urban IP. on the basis of accurate monitoring, it is not only necessary to manage, but also to use, giving full play to the multiplying potential of data elements.
Operational integration
A business system and strategic means of replicating models of thematic branding, management and operation to form a consortium.
Top-level design
Programme highlights
Visitor service experience upgrades across pre-tour - tour - post-tour
Sensorless Entry
Smart Guides
Tourism Video
Traffic News
Smart Payment
Landscape management to reduce costs and increase efficiency, wisdom, refinement and innovation
Electronic/Blockchain Tickets
Video Security
Channel Management
Business Operations
Digital Payment Transaction Settlement
Digital operation of the whole region, promoting tourism with culture and business with tourism
Real-time production monitoring
Data analysis
Emergency Command
Digital Operations
Industry-Financial Synergy
